About Us

With more than 30 years of experience, FIDAN ELEKTRONİK LTD. ŞTİ. It serves with more than 500 sales points, which are always ahead in the electronics industry with its unlimited innovations.

FİDAN ELEKTRONİK LTD. ŞTİ. – With the right investments made without sacrificing quality under the name of LEADER and Fi Audio brands, it always strives for better service and quality by being close to consumers with over 100 service points established all over Turkey.

Our company, which has reached the top in sound systems, auto group, blow dryer, shaver and many other areas in Turkey, is getting closer to institutionalization in the world with each passing day. Our brands, which have the widest technology network in Turkey, have always been ahead in innovation and product range. “LEADER” and “Fi Audio”, which are the leading brands of the market, are FİDAN ELEKTRONİK LTD. ŞTİ. It is a company that has the firsts and innovations in the technology market under the name of the company, reaching the Turkish people and the world people, after-sales service, technical service network and manpower.

We set out with experience, quality, affordable, practical and modern design. FİDAN ELEKTRONİK LTD. Introduced the first bluetooth auto tape and sound system technology in Turkey. ŞTİ. Presented to the Turkish market.

“LEADER” and “Fi Audio” FİDAN ELEKTRONİK LTD. ŞTİ. These brands are “LEADER” and “Fi Audio” FİDAN ELEKTRONİK LTD. ŞTİ. registered under the name.

We believe that; Good cooperation is possible with a long-term and healthy relationship built on trust. It is our pride to be a part of your success.

Customer Satisfaction Priority;
This company prioritizes customer satisfaction and quality in the process from its establishment until today.

Who are we;
Fidan Elektronik had to make new decisions as it grew in time by establishing the company under the name of AF (Arif Fidan) based on the name of their father Arif Fidan by Mehmet Selim Fidan, Mehmet Fidan, Abdullah Fidan and Mahmut Fidan, who were 4 siblings (blow dryer group, shaving machine group, multimedia sound system group with amplifier, 2 + 1, 1 + 1 and 5 + 1 sound system group, portable active sound system group, meeting amphitheater group, music box group, microphone group, computer columns, Mouse group, headphone group, thermos group, such as) under the brand name LEADER and (groups such as auto audio system group, auto multimedia systems group, auto amp group, auto electronics group, cable group) under the brand name Fi Audio and has been included in the commercial life as a personal development. made his name on the list of taxpayers in a short time.

Domestic Production;
Fidan Elektronik, which has stepped into domestic production without slowing down, started domestic production with the production of blow dry machines, and Fidan Elektronik is proud to bring it to Turkey.

Environmentally Friendly Brand;
Protecting ecology, Fidan Elektronik acts with the awareness of its responsibilities towards the environment and complies with all legal requirements.

Employment and Respect for Employees;
Fidan Elektronik is one of the leading manufacturers in Turkey with its emphasis on employment, its belief in the people of the country, its production and marketing experience, millions of happy customers, social responsibility and respect for ethical values.

Our Mission;
To develop and use reliable, high quality, contemporary, practical products so that people can lead a happy life.

It attaches importance to being easy to use, to comply with its criteria, in every respect, at a reliable, sustainable quality level, responding to the needs of the day with today’s technological possibilities. It bases the main conditions of new product decisions and sub / side diversification policies of existing products on these criteria.

Our vision;
To be one of the top 10 brands in the regional market and close geography.
Fidan Elektronik LTD, which is widespread in Turkey and all over the world, is moving towards an innovative company that produces technology, provides reliable and same quality service. ŞTİ. It continues its efforts to maintain and improve the deep-rooted and dynamic brand perception.

To be a well-known brand on a regional and global basis, to realize sustainable growth, to establish a customer-oriented marketing structure, to make corporate development continuous, to create an organization with a strong IT and technological infrastructure, to provide innovative, practical, quality and safe product supply, to make the supply chain structure more to make it effective, to be a company preferred by qualified manpower.